a few years after this British television broadcasters such as BBC and ITV created a new form of television,music television shows such as top of the pops and Ready, Steady, Go! these shows would have the best selling artist of the week perform to a live audience with a summary of the week's singles. this meant that new, up and coming bands had a new platform to show off their new music and to potentially elevate them to new heights of fame and success.This idea was then replicated a few years later by american networks with TV show such as Hullabaloo and Shindig, artists now recognize the significance that television has when releasing music, because of the role in now plays with commercial success, this leads to the rolling stones collaborating with Jean-Luc Godard a French-Swiss film director on the film sympathy for the devil, featuring music by the rolling stones of the same title.
music videos also play an important role when it comes to promoting an artists. one way music videos can promote a band would be through recognition,If the music video shows the band/artist performing, it shows you who the artist(S) are making them easier to recognizing making the band/artist more recognizable which can make the band more successful as one main factor for making a band/artist successful is fame and the better known you are the easier it is sell records and achieve success. Another way artists can utilize a music video would be to introduce a symbol/icon that can be associated with the band, for example the band my chemical use the symbol of a spider in their music video 'Na Na Na(( Na Na Na Na Na Na Na Na Na Na)' to associate the song with their album 'danger days: the true live of the fabulous killjoys' in order to make the album more relevant and well known which would increase interest and possibly album sales as more people would be aware of the albums successes.
when it comes to the extensions of incomes of music videos artists are theoretically payed royalties however it is almost impossible to track how a music video is consumed so it is very hard to determine how the artists is payed, and as more and more people consume music via music videos and illegal downloading it becomes harder and harder for artists to make money from their music from conventionally selling singles and albums this means they have to turn to other means in order to make money one example of this would be touring, touring means that an artist can make money through ticket sales and merchandise sold on tour, this is one of the few sustainable ways artists can now make money due to how little artists now make from record sales.And considering artist only make between $0.006 and $0.0084 per stream on spotify touring is the only real option left for artists to make real money. this also makes it extremely for new and up and coming artists to make any money at all as they do not have the platform that older already recognized and respected artists do who have made their money pre steaming and illegal downloading and go on tours because people already recognize and artist that they love and will pay to see, this means that for up and coming artists making money is extremely difficult
to view a music videos you need a media outlet, examples of media outlets include YouTube, tidal, VEVO and pirate Bay. these are platforms for which artists can share their music with the world and for their audience to access their music. some sites like YouTube for example are free and co-operate with other platforms such as VEVO to offer people the ability to view artists work for free, however YouTube does come with ads and has to be streamed whereas their is a paid for version of this called youtubered which gives members the opportunity to watch videos ad free and to download videos to watch offline. artist do get paid by youtube as well depending on how many views they have on their videos and how many subscribers they have on their channel. however some artists such as Kanye West and Nicki Minaj no longer share their music videos with sites such as youtube as they feel there are not getting the money they deserve. in 2014 artist Jay Z started his own music streaming service tilted 'Tidal' which for the price of £9.99 offers members standard sound quality, for £19.99 it offers Hi-FI definition music videos and High Fidelity sound design this is so artist now gat an equal share of royalties form their music, depite this however titdal is not as popular as sites such as youtube or pirate bay a site which lets you download music illegal but for no cost at all. this means that with more and more free media outlets available it is becoming harder and harder for artists to make money from their music
within music videos there is a way to make money through synergy, an idea pioneered by Walt Disney where you can grant the rights of something to be used in various products and advertisments, one of the best exaples for this in music vidoes is the beats pill by Dr Dre, the pill is a small portable music player that has been grated the rights to by various artists so that they can use it in their music videos this associates the product with wealthy, respected artists therefor making the product more desirable and well known, which increases sales. this means that apple can use artist to sell their product which gives profit to the artist and Apple. this along with other options i stated earlier is one of the most lucrative ways to make money for artist today as they are guaranteed a paycheck form a company rather then hoping that they will make money from record sales which is an ever decreasingly difficult way to make money.
in conclusion i believe that music videos are so popular is because they are an entertaining, mostly free way of enjoying music from your favorite artists, it also adds visuals to your favorite songs it can make music a more engaging, more immersive experience. but as music videos become increasingly popular, and more and more media sources emerge, i believe it will become harder and harder for artist to make a sustainable income from them as the more outlets there are the harder it to regulate them and the harder it is to determine royalties for the artist, this could mean that for no other purpose but maintaining relevancy in the music industry artists may stop making music videos at all, but as music video's popularity increases artist may actually depend on them for a sizable amount of income through synergy marketing or attempt to make them them exclusive to streaming sites such as Tidal, so i believe that music videos will continue to be popular but i doubt that they will be sustainable for artist to make in the near future.
No comments:
Post a Comment