The nature and purposes of research in the creative media industries

The Nature and Purposes of Research in the Creative Media Industries 

Primary research 

Primary research is research is conducted  by myself. primary research can only from the person who is performing it. it cannot come from a third party or external source.

the primary research we conducted includes a questionnaire

primary research can be more reliable usually as it is information you have gathered yourself so if there any faults or problems with authenticity or how genuine it is can be traced back to you and untrustworthy sources can be verified easily 

examples of primary research can include surveys and questionnaires. primary research is useful for projects like this because of its reliability, information from the internet is not always reliable  but when you are the source of that information reliability is guaranteed as it is from yourself.

the pictures below are the responses from my survey

   

secondary research 

secondary research is research that has been taken from external sources or a third party such as internet articles. examples i found on metal music mostly came from browsers such as google. In the media industry researchers would look at secondary research as well as conduction primary research as it might make the research more valid. If a filmmaker was making a film on an event, for example, they may want to make it as accurate as possible so they would find information about that event from different secondary sources.

https://en.wikipedia.org/wiki/Foo_Fighters

https://www.facebook.com/SilenceTheDefiler/

https://www.reverbnation.com/silencethedefiler

https://youtu.be/aLTns5c41co

https://twitter.com/stdband


quantitative research 
quantitative research is research that results in numerical data, this can be achieved by asking closed questions in questionnaires or surveys, for example, did you like my film. Examples can be seen in my survey for my television advert and also as budgets and box office taking in the industry.

qualitative research
qualitative research contains worded responses. for example worded or written reviews for television, films and other forms of media. all of my quantitative research was about whether or not people would want to watch a metal documentary and was also about people interest in the music genre in order to develop a greater understanding of how popular this documentary would be

here shows the responses of  whether or not people would watch a metal documentary note that the majority of responses are positive. 

here you can see the differences between male and female participants

data gathering agencies 
data gather agencies collect data from consumers and then display that information in the form of a graph usually on a website. examples of data gathering agencies include BARB (broadcasters audience research board).

BARB essentially will  gather data and the show in the form of a graph to gain a sense of perspective of how popular a show is for example here is the most popular shows on BBC1 during the week of the 13-19 of June.

audience and market research 
Audience and Market research is research that you conduct to understand your market audience better. By defining you audience through demographics and psycho-graphics you gain a better understanding of who is watching your show such as age groups, interests and overall opinion on your documentary. The audience research i conducted focused on age, interest in metal music and overall thoughts on watching a metal music documentary. I also looked at re-branding a Unilever product in year 1 and this meant I had to look at the current audience and also who a new one could be.

3 minute wonder

Here are a few screenshots taken from my 3 minuet wonder video




































production research 

production research is any research done pre-production such as permission from people who are starring in  the documentary, to use of equipment, and use of location. for production we had to get the permission of all the interviewees and use of equipment such as cameras and boom mic

For our documentary we filled out multiple pieces of pre production paperwork such as releases for actors storyboard and other pieces of paperwork and arranged interviews with 'experts' or people involved in the music scene.